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image for Art Exhibition item typeScott King: A New Life in Frigg

  • VistEngland VAQAS
  • Self-assessed Accessibility Information

Art Exhibition, Sat 16 Jun - Sun 2 Sep 2018, free entry

Scott King, Britlin's Frigg

Scott King, Britlin's Frigg

Image courtesy the artist and Herald St, London


Firstsite, Colchester, is delighted to present A New Life in Frigg, an exhibition by the artist and graphic designer Scott King. In the show King invites visitors to the fictional town of Frigg, which is based on the former Butlins holiday camp at Clacton-on-Sea, Essex††. It is part of the artist's ongoing Butlins-inspired series Britlin's - a combination of the words 'Britain' and 'Butlins' - that plays with the power of collective nostalgia to reimagine a new society modeled on an idealised vision of the past.

A New Life in Frigg explores the idea of the 1970s holiday camp as utopian micro-societies, remembered through the colourful, hyperreal photography that was used on promotional postcards. Produced by the John Hinde Studio, these elaborately staged and cinematically lit images have informed the ironic euphoria of Britlin's' design vocabulary. Reinforcing the mythologising aspect, the four proposed Britlin's new towns are named after Anglo-Saxon gods: Frigg, Saxnot, Balder and Loki. Frigg is the goddess of love and wife of Odin, father of the gods.

The exhibition at Firstsite is informed by audio recordings and video footage held at Essex Records Office and the East Anglian Film Archives. It is comprised of a wall-based map of the proposed Frigg township, as well as questionnaires for visitors to fill out that set up satirical scenarios to consider one's suitability to join the Britlin's community.

Included is a new film commissioned by Firstsite for this exhibition, entitled Come to Frigg, which has been produced in collaboration with filmmaker Paul Kelly. The film acts as a sales pitch for the Britlin's vision, persuading the viewer (and potential resident) of its ethos and communitarian agenda.

Building on recent presentations at Reading International and Studio Voltaire, London, A New Life in Frigg is part of the artist's ongoing examination of the mechanisms of collective nostalgia and the poetics and politics they give rise to. In taking the holiday camp as a template for a model society, King constructs an absurdist design for a new Britain.

The exhibition presents a sardonic look at real and imagined notions of the past set in the context of divisive politics and contemporary forms of nationalism. It playfully observes how culture is deployed as an instrument of regeneration - a mechanism seen in seaside towns in the southeast of England.

Baby changing facilitiesCoach parties acceptedCredit cards accepted (no fee)Credit cards accepted (with charge)Disabled toiletsEducation/study areaFacilities for groupsFacilities for educational visitsGift shopOn-site cateringOn-site light refreshmentsPicnic sitePublic toiletsRegional Tourist Board MemberWelcome HostWheelchairs availableAccepts groupsFacilities for conferencingFacilities for corporate hospitality

Children welcome

Event details

Dates Times
Sat 16 Jun - Sun 2 Sep 2018 10:00 to 17:00


Free entry



01206 713 700


Lewis Gardens,
High Street,


See location of Firstsite on Google mapsSee location on Google maps

Map reference: TL 999252  Lat: 51.88968 Long: 0.90477

By Road:
Follow signs to the Town Centre.

Accessible by Public Transport: 1 mile from Colchester Town station


  • Baby changing facilitiesBaby changing facilities
  • Coach parties acceptedCoach parties accepted
  • Credit cards accepted (no fee)Credit cards accepted (no fee)
  • Credit cards accepted (with charge)Credit cards accepted (with charge)
  • Disabled toiletsDisabled toilets
  • Education/study areaEducation/study area
  • Facilities for groupsFacilities for groups
  • Facilities for educational visitsFacilities for educational visits
  • Gift shopGift shop
  • On-site cateringOn-site catering
  • On-site light refreshmentsOn-site light refreshments
  • Picnic sitePicnic site
  • Public toiletsPublic toilets
  • Regional Tourist Board MemberRegional Tourist Board Member
  • Welcome HostWelcome Host
  • Wheelchairs availableWheelchairs available
  • Accepts groupsAccepts groups
  • Facilities for conferencingFacilities for conferencing
  • Facilities for corporate hospitalityFacilities for corporate hospitality
  • Children welcomeChildren welcome

Self-Assessed Accessibility Details


  • YesDesignated parking for guests with disabilities
    • YesWithin 50 metres approx. of entrance
  • The surface of the car park and pathway leading to entrance:
    • Yesis solid
  • YesDrop-off point for guests outside entrance
  • The route from the parking area to the entrance:
    • YesIs flat (i.e. without steps)

Public Areas

  • Level access (no steps/thresholds) or access by ramp or lift:
    • YesFrom the entrance to reception / ticket area
    • YesTo a specially adapted public toilet suitable for wheelchair users
    • YesTo the gift shop
  • YesGood contrast between the floor and walls
  • YesContrast markings on clear surfaces such as glass doors
  • YesBaby changing facilities
  • YesVisitor information available in large print (14pt and over)
  • YesHearing loop installed in public areas


  • YesSeating available for visitors with limited mobility
  • YesClear signage
  • YesEffective lighting for visually impaired visitors
  • YesGood colour/tonal contrast for visually impaired visitors
  • YesRoutes/pathways suitable for wheelchair users or visitors with limited mobility
  • YesDisplays at suitable height for wheelchair users / children
  • YesAudible alarm system


  • YesEntrance is well lit
  • YesAutomatic door at the main entrance


  • YesLevel access (no steps/thresholds) or access by ramp or lift to cafeteria
  • YesGood contrast between the floor and walls
  • Restaurant / cafe provide meals for visitors with special dietary requirements:
    • YesSugar free (diabetic)
    • YesGluten free (coeliacs)
    • YesLactose free (dairy free)
    • YesNut free
    • YesAdditive free
    • YesVegetarian
    • YesVegan
  • YesSeating suitable for wheelchair users, ie moveable and good height for person sitting in a wheelchair
  • YesHigh chairs for children
  • YesChildren's menu